Skip to content

Hubspot Blog Connector

Key Concepts

The HubSpot Blog Connector block enables your workflows to connect directly to HubSpot-hosted blogs, allowing the retrieval, reranking, and summarization of blog content using RAG (Retrieval-Augmented Generation) techniques.

This connector is useful for marketing, support, and knowledge-driven workflows where up-to-date blog content needs to be programmatically queried and synthesized into meaningful outputs. It supports tasks such as content recommendation, summarization, trend analysis, and contextual response generation.

Key Definitions

Term Definition
HubSpot Token A secure API token used to authenticate and retrieve content from the HubSpot blog.
HubSpot Blog A blog hosted within the HubSpot CMS, often used for marketing, news, or documentation.
Workflow Node A component in the data pipeline that performs retrieval, reranking, or synthesis tasks.
RAG Retrieval-Augmented Generation, a hybrid AI technique that combines information retrieval with generative models.

Setup Guide: Configuring a HubSpot Blog Connection

To configure access to your HubSpot blog in INTELLITHING, complete the following fields in the "New HubSpot Blog Connector" screen:

1. HubSpot Token

  • Enter your HubSpot private app token.
  • The token must have read access to blog content via the HubSpot CMS API.
  • You can generate this token from the Private Apps section of your HubSpot developer account.

2. Description

  • Provide a clear, concise description of this connector’s purpose.
    Example: HubSpot blog integration for summarizing latest product updates.

  • This is optional for custom workflows but recommended for routing and maintainability.

3. Save

  • Click Save to store your configuration and return to the main workflow builder.

Workflow Nodes

The HubSpot Blog Connector includes a set of workflow nodes designed to retrieve and intelligently process blog content.

ingest_hubspotblog_configuration (First Node)

  • Initializes the connection to HubSpot using the provided token.
  • Validates access to the blog content and prepares the environment for data retrieval.

hubspotblog_retrieve_nodes

  • Retrieves blog articles from the connected HubSpot blog based on a search query or topic.
  • Captures titles, body content, summaries, tags, and publication metadata.

hubspotblog_rerank_nodes

  • Evaluates and ranks the retrieved blog posts based on their relevance to the query or workflow objective.
  • Helps prioritize the most meaningful or timely content.

hubspotblog_synthesize (Last Node)

  • Synthesizes the selected content into a structured summary or response.
  • Useful for creating digests, chat responses, email alerts, or internal briefings.

Best Practices for Effective HubSpot Blog Integration

  • Token Scope: Ensure your private app token includes the correct scopes for reading blog content.
  • Content Structure: Well-structured blog posts (clear headings, metadata) improve the quality of synthesis.
  • Use Descriptions: Provide detailed descriptions to make connectors easier to manage and reuse.
  • Content Strategy: Regularly update your blog content in HubSpot to keep retrieval results relevant.

Example Use Case

To generate a weekly summary of new product announcements from your company’s blog:

  1. Set up the connector with a token that can access your product updates blog.
  2. A scheduled workflow triggers a query like “Summarize this week’s blog posts about new features.”
  3. hubspotblog_retrieve_nodes pulls the relevant posts.
  4. hubspotblog_rerank_nodes prioritizes the most relevant ones.
  5. hubspotblog_synthesize generates a short digest that can be sent to internal stakeholders or published via Slack.